Gaming Edge and H2 Gambling Capital

Written On  4/14/11 By Recentpoker.com staff writer Frank Polliern :

POWERFUL CONSULTANCY

Gaming Edge and H2 Gambling Capital get it together

Two respected online gambling industry service companies have combined to form a powerful consultancy.

Gaming Edge Associates and H2 Gambling Capital, have inked a partnership agreement that combines their talents and experience in consulting services, market and competitor intelligence products and makes these available commercially to all sectors of the gambling industry.

Anton Bell, partner at Gaming Edge Associates says, "Our strategic and operational expertise working inside leading global operators is complemented by H2′s macro level understanding of international markets.

"Together we are able to offer market-defining products and services to the industry enabling our clients to evaluate the market or customer opportunity and quickly reach the right decisions to succeed in today’s dynamic landscape."

Simon Holliday of H2 said, "We share values and ambitions with GEA. Our partnership seeks to fulfil the industry’s need for impartial, informed expertise supporting the data-driven decisions expected of today’s senior management teams."

H2, which has some 500 clients, has become well known and respected for its informed and insightful studies of the online gambling environment, whilst Gaming Edge is the 2009 brainchild of two former Betfair executives, Anton Bell and Ben Fried, and provides a wide range of consultancy services.