Google makes major investment in game provider

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Once at loggerheads, now partners
 
The acrimonious dispute between San Francisco online games developer Zynga and the giant internet information group Google  is a thing of the past, it appears from reports in the US technical media.
 
Zynga, which produces vastly popular online social games like Farmville, Frontierville and Texas Hold’em, is to become the cornerstone of a Google strategy that sees Google outdistancing Facebook as the site of choice for tens of millions of internet users.
 
Google has appointed industry veteran Mark DeLoura at a new division dubbed Google Games, which will apparently spearhead the initiative and is scheduled for launch later this year.
 
Tech Crunch claims that Google has invested between $100 and $200 million in Zynga as part of its Google Games build up.
 
PC World observed that Google now has all the pieces at hand for a run at Facebook. Its assessment notes that: “The timeline functionality of Buzz, the Google Profiles personal info database, Picasa for sharing photos and now this mysterious Google Games service to keep things sticky give people who're disgruntled with Facebook over privacy issues a new venue.”