Friday June 5,2015 : MAJOR MARKETING DRIVE PLANNED FOR U.K. CASINO
Integrated campaign will span both land and online activity in the UK.
Rank plc land and online subsidiary Grosvenor Casinos is currently launching ‘Pure Casino’, its first-ever integrated campaign to run on TV, digital, print and in-club POS.
Developed by the St Luke’s agency, the new campaign leverages Grosvenor’s strength in real casino gaming to differentiate the company's popular digital offering, and capitalises on Grosvenor’s 45-year-long history in gaming to help build the brand’s credentials and spearhead growth of market share in a competitive sector.
The multi-million pound campaign commenced June 1 and uses high-speed cinematography to plot the excitement and tension that gamers experience during the spin of a roulette wheel. The campaign will be supported with PR and digital activations.
Tina Martin, head of brand and marketing communications for Grosvenor Casinos said: “Grosvenor has a clear focus on casino gaming which delivers pure, unadulterated excitement to customers. This campaign brings that unique excitement to life in a stylish and ownable way.”