3/31/10 – This is not an April Fool's Day prank; Party Gaming has managed to recruit the enigmatic Swedish high stakes player Isildur1, famed for winning and losing millions on the Internet tables at Full Tilt, to its live and televised The Big Game IV tournament planned for April 11 to 13 at Les Ambassadeurs club in Mayfair, London.
The chance to see the still unidentified celebrity is sure to attract many spectators and viewers and is a real marketing coup. Watch him play at Partypoker
Isildur1’s appearance will be funded by Tony G, following his promise on the PartyPoker blog. Tony writes about Isildur1 accepting his offer at:
Eddie Hearn, the md of Matchroom Sport said: "It was important to me that Isildur1 made his first major TV appearance on one of our shows. Tony and I have worked hard to ensure this happened and we are delighted to welcome him to The PartyPoker.com Big Game IV. "Even without an identity, Isildur1 has become the biggest name in poker within six months of high stakes online action. Quite simply, this will be the most hotly anticipated poker show of all time."
TonyG's Poker News is the new presenting sponsor for Big Game IV and as part of the deal, Poker News will have branding at the event and the bonus PartyPot offered to players every hour will now be the PokerNews pot. PokerNews is also offering two freeroll seats to play in the game.
A ‘weakest link style’ eviction process will take place during the game where one player can be evicted from the table and for the very first time the players will be coming to the tables with walk-on music! Poker News.com will be hosting a forum where players get to decide what record they want the players to walk in to.
For example, TonyG could be ‘Back in the USSR,’ by The Beatles, Isildur1 could be ‘Sweet Little Mystery’ by Wet, Wet, Wet – Luke ‘FullFlush’ Schwartz could be ‘Teenage Dirtbag,’ by Wheatus. How about Neil Channing? ‘I am a Rock’ by Simon and Garfunkel? The debate and decision making starts soon on Poker News.com.
Isildur1 joins a line-up that includes Team PartyPoker.com’s TonyG, Premier League IV runner-up Luke “Full Flush” Schwartz, World Open V champion and Premier League hotshot Phil Laak, serial WSOP casher Isaac Haxton, Neil Channing, Laurence Grondin and Jennifer Tilly. There are more big names to follow, with the action to be screened first on Five in the UK later in the year and then distributed internationally.