Friday July 22,2011 :  Several licensees currently launching in new poker and casino sectors
 
888 Holdings  business-to-business division, Dragonfish, is busy this week assisting licensees to launch its online casino offering into the dedicated Italian market, recently opened up by regulator AAMS.
 
The launches include the Dragonfish-powered casinos of bwin.it and Micro Game, with the company planning the roll out of casinos for additional partners in the coming months, leveraging on its CasinoFlex platform. Such partners will include Gioco Digitale and King.com, with other deals in the pipeline.
 
CasinoFlex is also powering the 888.it site.
 
The Dragonfish offering will include both download and no-download clients and the Live Dealer Casino product, presenting one complete gaming package.
 
Itai Frieberger, 888 COO, commented: "This launch is a milestone achievement for the group and our partners. We aimed at customizing and enhancing our proposition so we can present the Italian player with the most compelling and engaging gaming experience out there".