888.com’s b2b subsidiary in major Italian online casino deal
Dragonfish, the independent business-to-business division of 888 Holdings plc, has signed an agreement with Microgame S.p.A. for the provision of a comprehensive internet casino product for the dedicated Italian gaming market.
The software company will provide a fully localised product with a broad range of games, both flash and download, including video slots, video poker, table games, branded games and a selection of Quickplay instant games such as virtual sport.
Microgame will integrate Dragonfish’s flexible gaming platform, taking advantage of both games and a wide selection of back office tools. The integration provides Microgame partners with the ability to manage their user interface, cashier, ePayment processing and customer support services.
Founded in 1996, Microgame is Italy’s leading remote gaming service provider with more than 1.7 million customer accounts and a significant market share in Italian online poker and sports betting.
Gigi Levy, acting managing director of Dragonfish and CEO of 888 Holdings plc, said: “The agreement is another significant step forward for Dragonfish in the regulated Italian gaming market and provides us with the platform to become one of the largest casino providers in Italy.
“The Italian e-gaming market is the largest in Europe, and there is massive potential for online casino activity. We have worked hard with Microgame to identify the best games for this market and look forward to delivering a premier casino product to the Italian gaming community.”
Fabrizio D’Aloia, President and CEO of Microgame, said: “As the leading remote gaming service provider in Italy our move into the new online casino market is a natural progression for the business.
“Dragonfish has an outstanding track record in delivering high quality online casino games and this agreement provides us with the perfect platform to achieve new growth in the Italian gaming market.”