GR88 buys international college and university marketing organisation for undisclosed amount
The marketing and management firm which operates online gambling group GR88.com, IAM Corp., has announced the acquisition of the international college and university marketing organisation Lifeofsports.com for an undisclosed amount.
"For the past six years, Life of Sports has been the dominant online gaming marketing brand in universities and colleges, with over 63,000 members worldwide, IAM Corp chief executive Peter Karroll said this week. “Lifeofsports.com has co-ventured with some of the biggest gaming brands in the online industry, including Full Tilt, 888 and Poker.com.
Chris Neville, president and founder of Lifeofsports.com commented: “LifeofSports is a natural fit for GR88 as both organisations understand the college and university markets and the importance as well as reach of that audience.
“Since 2005, Lifeofsports.com has successfully worked with various university poker championships in Canada, United States, United Kingdom, Ireland, Australia and New Zealand. The company has provided over $100,000 dollars in tuition for students across the globe through free contests held year round."
Neville pointed to the success of poker pro Owen Crowe as an example of the contribution made by LifeofSports. Crowe is a star poker player who got his start in the Lifeofsports.com College Program, leading to career winnings of over $3 million in tournament prizes over the past 5 years.
"Let’s face it, the young adults at the university and college stage of their lives will shape the world, and are currently shaping the internet faster than any other demographic," Neville said.
"This is the group that lives and breathes online and GR88.com shares that lifestyle."