LMA SIGNS UP FOR NEW ONLINE BINGO SITE WITH DRAGONFISH

Posted 2/2/11 : As yet unnamed site will be back by extensive marketing
 
888.com’s b2b online bingo vendor Dragonfish has clinched another deal, signing up LMA Gaming for an internet bingo operation under a brand to be revealed later.
 
A spokesman for LMA said that the new site would be backed by an extensive marketing campaign that will include both radio and television advertisements.
 
The new brand will initially join the Dragonfish Bingo network, but plans are already in place for the brand to build sufficient liquidity and then transfer to a standalone network – following the successful path taken by other brands such as Moon Bingo.
 
LMA Gaming currently has a number of successful gaming brands, including Crazy Scratch.com, Slots and Games.com and the Finnish facing brands Nettiarpa.com and Netti Casino.com.
 
Dragonfish will also provide the new site with a broad selection of Quickplay instant format games including branded slots such as X Factor, table games, virtual sport, Hi Lo and scratch cards.
 
Dragonfish md David Zerah said: “LMA Gaming is a well known and respected company within the gaming industry, and we are delighted they have selected Dragonfish as their bingo software partner. LMA will be investing funds and resources into the partnership and we look forward to helping them build into a standalone network in the near future.”
 
Anthea Michael, a director of LMA Gaming, said: “LMA Gaming already has a strong portfolio of casino and instant win brands and the move into bingo is clearly a natural progression.”