Sunday October 21, 2012 : CASHBALL SIGNS UP LOADED MAGAZINE FOR WHITE LABEL ONLINE CASINO
Lads mag should have an internet casino up and running in three weeks
The Isle of Man licensed online gambling software provider Cash Ball Network has inked a deal to provide lads mag Loaded with a fully managed white label internet casino across online, social and mobile channels.
Cash Ball was founded in 2010 and provides Isle of Man-licensed white labels powered by well-known developers like Microgaming, NextGen Gaming, NYX Interactive and Sheriff Gaming.
The new enterprise will target Loaded Magazine's demographic, mainly 18-40 year old men, offering the company a fully managed enterprise on an average time-to-market service of 3 weeks that includes a customisable casino product with all payment processing, customer services and marketing.
The provider's proprietary marketing systems enable cross-platform player value maximisation in the white-label market.
Cash Ball marketing manager, Louise Cary said, "Loaded is one of the UK's bestselling men's magazines, so we're really excited to be working with them on this project. The international readership matches perfectly with Cash Ball's ability to deliver social and real money wagering on a global scale."
Loaded Magazine editor Ian Edmondson said: "Leveraging the international reach of the Loaded brand means that we have ambitions to grow the business beyond a white-label."