Tuesday July 2,2013 : MC&C WINS SMOOCH BINGO DIGITAL MEDIA ACCOUNT
Already experiencing impressive returns
Pil-Jeong Oh, recently appointed Head of Gaming at privately owned online dating firm Global Personals Ltd , hasn't wasted any time focusing on the company's core gaming brand Smooch Bingo.co.uk with the announcement of the appointment of mc&c media agency to oversee and manage the brand’s digital spend.
The former News International and Sun Bingo product manager said the brand had already achieved some impressive numbers in the past month with mcc working on the account reporting a more than 141 percent increase in month-on-month registrations and a boost in site activity.
"It's one thing spending money on behalf of a company, but we are seeing some huge growth in the way mc&c have used their expertise to maximise return. This increase has also led to a boost in site activity so winnings paid back to the customer have increased by +61% and our player deposits have increased by +80%." said Oh.
Chris Michaelides, Head of Digital Client Services at mc&c, added: “mc&c are very happy to have signed a formal partnership with Global Personals to work together on SmoochBingo.co.uk. Having worked together on one of their leading dating brands last year, DatingRepublic.com, we know that Global Personals are a talented and innovative company that are always pushing the boundaries – just the sort of clients we love working with. Even in these very early stages we are seeing significant sustainable growth – the core mc&c proposition – and we look forward to helping grow SmoochBingo.co.uk into a leading UK bingo brand.”