Friday June 15,2012 : NEW POKER RAKE AT MICROGAMING NEXT MONTH
Branded ‘True Value', new rake arrangement will be implemented on the network from July 1st.
The Microgaming Poker Network has announced that it is poised to release a revolutionary new rake allocation method called True Value.
True Value works in two ways:
* Firstly, it allocates player rake to operators based upon volume, activity and win/loss ratio, as opposed to traditional methods, which only work with volume.
* It gives greater value to new players, thus encouraging operators to acquire, retain and reactivate recreational players. Importantly, this new valuation is achieved in such a way that the players themselves will remain unaware.
To avoid impacting players, True Value will be implemented using a dual layer system, which lays one rake allocation method directly on top of another, both working in real time and supported by data in operators’ business solutions.
The end result is a method that correctly values players without alienating them.
Microgaming's head of poker network games, Lydia Melton, said this week that the True Value implementation was one of the company's most significant online poker moves this year.
“What sets True Value apart from other networks’ solutions to the valuation problem is that it uses a dual layer system, which does not impact the players themselves," she claimed. "Any players earning rake-based promotions, like bonuses, will clear those promotions at the same rate on True Value as on the current method."
True Value will go live on 1 July 2012 across all operators on the Microgaming Poker Network.