Friday November 1, 2013 : THE RISE AND RISE OF MOBILE GAMBLING
New infographic illustrates the importance of mobile operations.
The webmaster at Pocket Winnings has put in the work and is likely to reap the benefits of an innovative tactic to drive more traffic to his website – an interesting infographic on the growing importance of the mobile gambling channel.
Accessing a number of reliable statistical resources, the presentation demonstrates the rapid growth and development of the mobile gambling industry
The graphic includes predictions that the mobile gambling market could be worth billions by 2017, rising from today's already impressive mobile revenues that currently make up 15 percent of the gambling industry.
According to the Adam Green, head of PocketWinnings research team: "The accelerated growth of the mobile gambling industry is mainly due to the increasing proportion of people in the world who own a smart phone, larger amounts of people accessing the Internet via mobile devices and an increase in the number of mobile-only casino providers such as Probability Ltd and Pocket Fruity."
The highest growth vertical in the remote gambling industry according to research by PocketWinnings.com is the UK sports betting market.
Bookmakers such as Bet365 have reported a 150 percent increase in mobile revenues, while Paddy Power recently revealed that 51 percent of its sportsbook turnover comes from mobile, up from 22 percent in 2011. Most of this growth can be attributed to the heavy promotion of mobile and in-play betting services and player demand.
The infographic also shows the top three biggest ever mobile jackpot winnings, starting with William Hill's GBP 866,000 jackpot in August 2013 to the record GBP 3.74 million jackpot won by Gabriel L at Spin Palace Mobile Casino in September 2013.