12/04/2012 : MICROGAMING REBRANDS ITS ONLINE POKER NETWORK
New website accompanies transformation
Microgaming, the online gambling software developer and network provider, announced the re-branding of its online poker network Tuesday, along with the launch of a supporting new website
Now branded MPN, the poker network was formerly titled Microgaming Poker Network and has undergone a significant transformation over the past two years, with sweeping changes to design, architecture and game offering.
The rebrand to ‘MPN’ marks the culmination of a project initiated in January 2010, which has included:
* A new poker lobby, designed for both beginner and advanced players, rolling out to operators over Q4 2012 and Q1 2013.
* The re-architecture of the poker platform, live January 2010.
* A new Flash client, rolling out alongside the new poker lobby.
* An HTML5 client.
* The fast-fold product Blaze Poker.
* Anonymous Tables.
* Joint promotions with key operators, live December 2012.
* True Value, a unique and patent-pending rake allocation model that rewards acquisition and reactivation and does not impact on players.
* The formation of the Network Management Board, the industry’s first operator/network board, which works to shape the development roadmap and strategies for the entire MPN, and is now a year old.
A company spokesman said Tuesday that the final steps in the process are the re-brand of the poker network and the launch of the network website.
The popularity of the changes wrought by the project is illustrated by announcements in recent weeks reporting the sign-up of new operators on the network, which have included Betsson, iGame, 24HPoker, Pokerihuone and BetVictor. Other operators have reportedly signed with Microgaming and intend to launch over the coming weeks.
“The rebrand of the network to MPN and the launch of the network website are both significant milestones for Microgaming poker," said Microgaming's head of Network Games, Lydia Melton.
"What we have done with all these changes is build the framework for a scalable and sustainable network. Now that the framework is in place, we are more flexible, resilient and adaptable to any changes that this turbulent industry can throw our way.”