01/10/2012 : OPTIMISTIC TRADING UPDATE FROM NETPLAY TV
Strong December as more player sign up
The UK interactive television gambling group NetplayTV plc struck an optimistic note in a trading update Tuesday, noting that after a strong December its Q4 numbers are looking good, and have shown an improvement over comparative statistics in 2010.
Management reported a 27.2 percent increase in new depositing casino players to 9,261 (Q4 2010: 7,278), and a 21.7 percent increase in active depositing casino players to 17,783 (Q4 2010: 14,608).
Based on these results, management expects the group's full year results will be ahead of expectations, said chief executive officer, Charles Butler.
Butler observed that the KPIs reflect the company's successful customer acquisition strategy which is now more heavily focused on TV advertising as well as its existing post-midnight teleshopping airtime.
During the quarter, as part of the new commercial arrangements with Channel 5, the company invested heavily in additional TV advertising. This strategy, although increasing marketing costs, has to date delivered cost effective customer acquisition.
Netplay used the opportunity to announce the launch of live roulette on Supercasino.com for iPad at the end of Q4 and indicated that it will be launching further games for iPhone and tablet throughout H1 2012.