Wednesday October 31, 2012 : NEVADA LAND CASINO HEADED FOR ONLINE SOCIAL GAMING
Nevada Gold and Casinos bound for Facebook
The Gibraltar-based social gambling agency Traffic Generation has inked a deal to bring land-based casino operator, Nevada Gold and Casinos, to Facebook.
The new app will feature a range of the best land-based and online slot machines, with Traffic Generation providing a fully managed service, incorporating community management, social media marketing and game optimisation and management.
Nevada Gold and Casinos currently owns and operates a large number of casino properties in Washington State and South Dakota and is now looking to expand the brand across online and international markets.
Andy Caras-Altas, CEO of Traffic Generation said "This is a great opportunity for us to be involved with a major land-based brand and we're confident about delivering excellent levels of player engagement and monetization across the existing Nevada Gold player base, whilst expanding their audience through Facebook's international marketplace."
Traffic Generation will be deploying its proprietary social gaming management system, The Hub, in order to manage player engagement and multiple communities, while optimising game configuration in real-time. The Hub is specifically designed to help land-based casino brands to enter the online social gaming world.
"Traffic Generation's ability to deliver a full managed social gaming service is the perfect match for our online ambitions," said Trevor Taylor, Vice President Development and Operations for Nevada Gold and Casinos.
"Their extensive experience in community management and social marketing give us a great opportunity to reach out to our players through social gaming, thus increasing customer engagement and retention outside the physical environment of our properties."