Saturday September 8, 2012 : NEVADA GIVES PROVISIONAL APPROVAL FOR FIRST AFFILIATE LICENCE
Poker Trip Enterprises experienced in marketing Nevada land poker rooms
The Nevada Gaming Control Board made another historic recommendation this week, provisionally approving two affiliate marketing websites belonging to Poker Trip Enterprises Inc. of Las Vegas.
On September 20 the application will go before the Nevada Gaming Commission for ratification, making the company the first to secure an affiliate licence for the promotion of online poker in the state.
Poker Trip Enterprises is no stranger to the game, having extensive marketing experience from contracts with Nevada land poker rooms promoted through its All Vegas Poker and The Poker Atlas websites.
The marketing firm, which launched in 2011 and has a staff of 7, will be paid on a fee basis rather than a revenue-sharing business model.
Chief executive Jon Friedberg said that the websites provide extensive information regarding casino and poker tournaments and entertainment facilities, and are focused on helping players to find where and when to play.
He said that the company's experience in driving traffic to land casinos and poker rooms would enable it to provide the same service to licensed Nevada online poker operations.
The chairman of the Nevada Gaming Control Board, Mark Lipparelli, clarified the position of affiliates under Nevada's new intrastate licensing regime, explaining that online poker operators who have obtained an operating licence and intend to use their own in-house marketing assets to promote their poker rooms will not need an additional affiliate licence.
However, in the case of third external party providers like Poker Trip Enterprises, who drive players to operators for a fee, an affiliate licence will be required.