Posted 3/14/11 : Deal will mean that Openbet players can monitor and track their mobile wagering performance
In the United Kingdom, mobile sports betting technology company Bet Tracker has signed a partnership agreement with online gambling platform provider OpenBet to integrate its mobile betting and tracking application for the convenience of Openbet players.
Bet Tracker’s unique features allow sports betting customers to monitor and track the performance of their bets in-play, view published betting lines and live game stats, calculate advanced win-loss probabilities during the game, and view final scores in real time from any smartphone or tablet including iPhone, Blackberry and Android devices.
Bet Tracker claims it is the only mobile application to offer this level of statistical information.
Steve Cook, European managing director for Bet Tracker, said of the deal: “Integrating Bet Tracker with OpenBet delivers up-to-the-minute sports data to players using the latest mobile technology. Bet Tracker focuses its attention on the time after the game has started keeping players engaged in real-time. It gives players the opportunity not just to bet on their mobiles but to become involved in the game, in real time from their mobile device.
"Providing players with up-to-date stats anywhere, any time is a significant opportunity for growth in the mobile betting sector. Players now have unlimited access to place and track bets and interact with sportsbooks provided by OpenBet. ”
Cook added that the deal would give Openbet players an additional advantage – that of being able to set up social gambling competitions. Sports betting customers connected to Bet Tracker can set up a social betting league and invite their friends to join, he explained. Using the software's facilities, they can compare how their simulated bets are performing against the other members in their personal league.
"Bet Tracker will track and rank how each player is performing," said Cook. "This social media feature alone will maximise traffic by exposing new users to the sportsbook brand. At a minimum, a sportsbook will gain one additional customer per betting league that an existing customer creates.”
Openbet's commercial partner manager, Max Francis, said that Bet Tracker's functionality will give his company's licensees an edge in what he characterised as "an increasingly competitive mobile market.”