Online gambling group Party Gaming plc has signed an exclusive white label agreement with the London-listed direct marketing company DM plc to provide online bingo and casino facilities. DM specialises in customer recruitment and database management in the UK.
The gaming service will be custom-branded for DM and is PartyGaming’s second ‘white label’ agreement this year. A leader in gamecards and direct mail in the UK market with a database of several million customers, DM will promote the service through its own marketing channels.
Commenting on today’s announcement, Jim Ryan, Chief Executive Officer of PartyGaming, said: “We are pleased to announce that DM has joined our ‘white label’ portfolio just a few weeks after we signed an agreement with CIRSA to explore and develop online gaming opportunities in Spanish speaking countries [see previous InfPowa report – ed.].
"We look forward to the development and launch of the DM-branded casino and bingo gaming service, which conforms to our strategy to build a strong business-to-business operation by leveraging our assets and those owned by other companies.”
Adrian Williams, DM Chairman, said: “As the UK market leader in our sector, DM welcomes this exciting opportunity to make our assets work harder by offering customers exciting and entertaining online bingo and casino games. We are delighted to be working with PartyGaming and look forward with confidence to developing a highly successful business-to-business relationship.”