02/27/2012 : PERFORM IN SOUTH AMERICAN SOCCER DEAL
Deal cements groups' position as a leading rights holder in Americas soccer
Digital sports media group PERFORM has partnered with South American rights agency Full Play Group S.A. (Full Play), adding an additional 900 South American soccer matches to its services each year.
The three and a half year deal initially covers the leading leagues in Bolivia, Ecuador, Uruguay, Paraguay and Peru and provides PERFORM with access to other Full Play managed sports rights in the Americas.
PERFORM's America's soccer portfolio now comprises 1800 matches per year which include: Copa Libertadores, Copa Sudamericana and Copa do Brasil, the Brazilian, Chilean and Mexican leagues, MLS and all CONCACAF zone international federation friendly 2014 FIFA World Cup qualifying matches, as well as the Gillette Brazil World Tour.
Simon Denyer, joint chief executive officer of PERFORM said: "We are delighted to build on our relationship with Full Play. The Full Play team continue to develop a very strong business and content portfolio that we believe will work extremely well across our digital products and services."
Mariano Jinkis, chief executive officer of Full Play added: "We are also delighted to enhance our relationship with PERFORM who we view as the world's leading sports digital media experts. Furthermore, we are honoured to exploit the league rights of our South American Federation partners leagues into new territories and via new mediums. Full Play is continually seeking ways to help its federation partners commercially exploit their rights and gain maximum exposure and this deal with PERFORM assists in this strategy."