6/29/10 – 29 June 2010 (London, UK) — Europe’s largest poker festival, Poker in the Park, has announced a partnership with Tonino Lamborghini energy drink for its forthcoming Poker in the Park IV, to be held Sep 2nd -3rd in London’s Leicester Square.
 
Last year Poker in the Park welcomed 20,000 people through its doors for two-days of free lectures from some of the biggest names in poker, including two world champions, in Jamie Gold and Peter Eastgate. Punters were also able to jump into the free roll sit-n-go’s running around the clock, compete for title of Heads Up Champion on state of the art electronic tables, get their hands on the latest cut-price books and poker merchandise, and take part in a host of other activities and tutorials. This year the organizers say the event will be even bigger, with more marquees and activities, more big name brands, and more live poker.
 
The Lamborghini energy drink launches in the UK as part of the Tonino Lamborghini brand of lifestyle accessories, with its dedication to “unique style; a mix of power, elegance and creative engineering” in its range of products. Lamborghini will inject a boost of energy into festival-goers on and off the poker tables.
 
Michael Caselli, of Poker in the Park, said, “The name Lamborghini itself has become a metaphor for excellence. I am delighted to have Tonino Lamborghini as a sponsor and  official energy drink for the festival”