Wednesday May 7,2014 : STRONG Q2-2014 TRADING REPORTED BY NETPLAY T.V.
Interactive television gambling firm extends Big Brother sponsorship.
NetPlayTV, the British interactive television and internet gambling group, has announced that trading has had a strong start in Q2 2014 with average daily net revenue up by 17 percent versus Q2 2013, and that its brand SuperCasino.com will be the headline sponsor of both Big Brother and Celebrity Big Brother summer 2014 for a second consecutive year.
Big Brother will air every night on Channel 5 from June, which will be followed by Celebrity Big Brother.
The advertising campaign will begin in June for approximately 14 weeks. SuperCasino.com branded bumpers will be shown from 9pm onwards on all coverage including all Big Brother and Celebrity Big Brother support programming, online and video on demand. A full social media campaign will complement the sponsorship throughout the period.
Charles Butler, CEO of NetPlayTV, said:
"Following the positive returns it has previously provided the company, we are delighted to be the headline sponsor for both Big Brother and Celebrity Big Brother once again this summer. The sponsorship of both Big Brother in 2013 and January 2014 were both hugely successful.
"These high profile sponsorships are an effective tool to increase brand awareness and customer acquisition. Following a strong start to Q2, with average daily net revenue up by 17 percent versus Q2 2013, we look forward to the extended customer reach throughout Q2 and Q3 brought by this sponsorship."