6/17/10 – White label scratch card site and software developer Neogames has been awarded a second contract by LMA Gaming Limited – this one to create a new website and scratch gaming inventory branded Crazy Scratch.com.
 
The latest agreement follows the formation of LMA Gaming’s first brand, NettiArpa.com in December 2009 (see previous InfoPowa report), which was specifically targeted on the Finnish market.
 
Crazy Scratch.com is designed to access the UK, Netherlands and Norwegian market and will offer an array of over 75 scratch and instant win games.
 
“To be creating a second brand with LMA Gaming, shows the great demand and success there is for scratch and instant win games,” said Neogames md  Shay Bar Joseph this week. “With LMA Gaming’s widespread market understanding and our in-depth knowledge and experience, we are optimistic that crazyscratch.com will become a popular soft-gaming brand and make its mark in other markets around the world.”
 
Anthea Michael, a director of LMA Gaming, said:  “Partnering with Neogames to create an International scratch card brand was a natural progression for us. CrazyScratch.com will enable us to draw on our strong experience in a number of European countries whilst also giving us the flexibility and scope to gradually expand into new markets.
 
“CrazyScratch.com as a product quite literally crosses the boundaries of both age and gender. We are positive that CrazyScratch.com will represent the next household brand.”