12-month deal will see mobile gambling operator featured across selected reality programming.
Gaming Realms mobile gambling subsidiary Slingo has announced a television sponsorship deal with E! Entertainment Television that will commence this (September) month and run for twelve months across reality TV channels like Keeping Up With The Kardashians, Total Divas and Hollywood Medium with Tyler Henry.
The features will all be in the post-9pm watershed slot, and in addition to broadcast, there will also be digital presence.
The rebranded Slingo idents were created by Sassy Films and feature a fictitious reality show couple, Pommagne and Delorean, along with their long suffering PA L’Avigne and Snarl Lagerfeld the Chihuahua.
Slingo will be complementing the sponsorship with player promos and incentives including an all-expenses-paid trip to Hollywood to attend an A-list awards show in 2017.
Patrick Southern, CEO of Gaming Realms, said in a statement Thursday:
“We are delighted to be working with E! Entertainment Television. We hope people will enjoy following the storylines we have created and are delighted to offer our players a chance to win some amazing prizes.”