6/1/10 – Microgaming associate Spiral Solutions Limited, better known for its activities as a provider of mobile gambling technology, has teamed with the Santa-Maria group, which distributes Bally games and systems to the French land casino industry, to form Spiral Solutions France.
The new joint venture will operate from a dedicated office in Paris, offering a personal and professional business-to-business service to the emerging French online poker market.
Led by Christophe Santa Maria, general manager of the Santa-Maria group, Spiral Solutions France will focus on the provision of bespoke interactive gaming solutions. The company has already signed its first client, to be announced shortly, and offers a portfolio of services based on the industry and market experience of its founders that can be tailored to enable any enterprise to launch its own branded online poker room.
The available services cover every aspect of managing an internet gambling enterprise; from business and regulatory analysis and consultation, a comprehensive business management system and marketing and customer retention services, to complete training programmes and a dedicated French-language customer service centre for the emerging French market.
Spiral Solutions France’s clients will benefit from the strategic alliance between Spiral Solutions France and Microgaming. The latter's French poker network was formed in May 2010 in a joint venture between Microgaming and 888 Holdings plc, and combines quality software with high levels of player liquidity on a single platform.
“Brands need an experienced provider of professional B2B services and consultancy in order to capitalise on France’s new gaming space,” said Christophe Santa-Maria. “Many prospective entrants don’t have experience of operating an e-gaming business. We have the technology, experience, personal services and the regulatory insight to meet the needs of our clients and the French market.”
Santa-Maria described the market reaction as "incredibly positive," saying: "We have already signed our first client – a group of major land-based casinos in France – which is a fantastic first step for us and we aim to announce more deals in the coming months.”
The identity of the customer was not revealed.
“We have experienced great success with Spiral Solutions in markets all over the world," said Roger Raatgever, chief executive officer of Microgaming. "We are delighted, in conjunction with 888, to be able to provide them with the technical solution for the French market.
“With the new regulations in place, France offers a fantastic environment to do what we do best; delivering the best platform of online games to our e-gaming clients under the requirements of the Authority for the Regulation of online Gaming (ARJEL).”
Spiral Solutions France will also provide advertising and marketing solutions to support the launch and operation of its clients’ online poker rooms through its links with the Santa Maria Group, which specialises in media buying for the emerging French e-gaming sector.