01/11/2012 : BETFAIR IN KEY RACEDAY SPONSORSHIP
But will company renew racegoers faith in the company after Irish betting debacle?
A special "Taunton's Richest Raceday" event will be sponsored by online betting exchange Betfair.
The event carries a total prize pot of GBP 70 000, the largest every offered on a single race day by Taunton.
Betfair spokesman Tony Calvin said: "This sponsorship forms part of our on-going, three-year, GBP 3 million commitment to grass roots racing.
“An integral part of this commitment is the supporting of independent courses such as Taunton, as these are the tracks that are finding it particularly difficult to make ends meet in the current economic climate.
"So we are pleased that the funds are flowing to the right destinations, and that our sponsorship allows the course to put on such an attractive card."
The sponsorship will serve as a positive marketing exercise for Betfair after the Irish LeopardsTown betting debacle that saw the company enrage punters by voiding bets after a technical glitch was discovered on its system.