Monday January 14, 2013 : STAN JAMES BRANDS UK TAXIS
 
Bookmaker initiates awareness campaign in Manchester
 
UK Bookmaker Stan James has kicked off a twelve month advertising campaign in Manchester using a branded taxi fleet as its primary vehicle to target Manchester United and Manchester City football fans.
 
The initiative facilitated through London Taxi Advertising will see bright green Stan James branded taxi's traversing the streets of Manchester.
 
Taxi's feature notable positioning of the Stan James website, a prominent promotional code, images of "Stan" on one passenger side door and "James" on the other, along with the strapline "Bet now on your mobile", reports marketing publication The Drum.