Friday July 22,2011 : Manchester-based search agency awarded pay-per-click account
 
theEword, a Manchester-based search agency, has been awarded UK-bookmaker and new Tote owner Betfred's pay-per-click (PPC) account.
 
Betfred.com's brief will see theEword designing and developing a range of PPC marketing services for five product teams within Betfred.com with the aim of driving traffic to Betfred's online and mobile sites and boosting conversion rates.
 
Al Mackin, managing director of theEword, said: "theEword has extensive experience of working within the most challenging sectors, so it’s fantastic to be able to expand our portfolio of gaming clients with one of the leading players in the field.
 
"We're very excited about working with Betfred.com and putting our plans into action."