Sponsorship deal between UK bingo site and popular soap opera

Posted on 5/19/11

Sponsorship deal between UK bingo site and popular soap opera
 
UK online bingo site, tombola.co.uk, has extended its sponsorship deal in a National TV campaign with British soap opera, Emmerdale, for a third season.
 
The deal includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship on itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.
 
The Emmerdale bumpers created by tombola bingo will launch this month and star real tombola.co.uk online bingo players as did the previous season.
 
Twenty-five tombola players took part in a three day fly-on-the-wall documentary style filming and each individual will appear in up to 21 bumpers while featuring as the main star in at least one of the bumpers for a few seconds.
 
Dawn-Elizabeth Howe, Head of Marketing at tombola.co.uk said: “Sponsoring Emmerdale, one of ITV’s leading brands, is a significant opportunity for tombola.co.uk. The show's reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the tombola brand.”