Tryst Bingo is owned by the intriguingly titled Fat Bronze company.
Online bingo fans have a new venue to explore this week branded Tryst Bingo.com, licensed in Gibraltar and powered by software from 888/Cassava subsidiary Brigend.
Owned by a company named intriguingly Fat Bronze Ltd, Tryst will be marketed by Cashcade and operates on the Dragonfish bingo network.
The owners are trying an innovative marketing approach in that they are not using affiliates to promote the site. Instead, promos will be handled internally and player revenue will be ploughed back into the venture to improve promotions, games and operating capacity.
"Starting a business whereby you give away lifetime player revenue is not in the interests of the company," says company spokesman Barry Snead.
"We intend to reinvest our revenue, not give it to affiliates. Fat Bronze Limited's mission is to provide online gamers with the best choice of games and player experience, and this can only come from continued investment."
Developed using a skin from Cashcade, core launch activity will focus on building awareness and player numbers through an aggressive PPC and SEO campaign across the internet, Snead revealed. This will be underpinned by a targeted PR campaign and promotional activity.
The marketing push involves strong social media links and active Facebook and Twitter integration.