Friday, December 2,2011 : Controversial Soccer AM star is the new advertising face for betting group
 
British bookie group Betfred launched kits latest television advertising campaign in the UK last night with a Goals Galore push that featured Helen Chamberlain, the controversial Soccer AM star who is to be the new face of Betfred's football betting in the group's 1350 shops, online and on mobile.
 
The advert, which was filmed kin Manchester, will run throughout the Sky Sports platform, and on Dave, Comedy Central, Sky Atlantic, G.O.L.D and Channel 5, and can be viewed here: http://www.youtube.com/watch?v=ZAACcuZ50o4
 
Betfred boss Fred Done appears in the advert, and commented: "It was fantastic working with Helen and we had a real good laugh. Goals Galore is just getting bigger and bigger."
 
Advertising agency BJL is responsible for the creative with production by The Gate. Betfred have released a special ‘behind the scenes' video featuring the making of the new advert which can be viewed at http://www.youtube.com/watch?v=Xsu1Gp2HRsw