Camelot's Cars and Cash supported by major ad. campaign
The latest Cars and Cash scratch card game being offered by Camelot, operator of the UK National Lottery, will be backed by a major, month-long television, PR and print campaign which will kick off during the first episode of the new series of ‘The X-Factor', broadcast on ITV1 this weekend.
The 30 second television ad. is a sequel to Camelot’s ongoing ‘Put some play in your day’ campaign, and features a car transporter travelling through various locales, with bystanders staring at its monumental load of 50 VW Golfs, rather than the normal eight. The transporter deposits a brand new VW Golf on the road, right in front of a player, whilst a voiceover says: "Instantly win one of 50 VW Golf BlueMotions with the Cars and Cash scratchcard from The National Lottery. Put some play in your day."
Fifty VW Golf BlueMotions are offered in the GBP 2 scratchcard competition, along with five prizes of GBP 30,000 and an array of smaller cash prizes.
This is the fourth version of the popular Cars and Cash game to be launched.