The man who launched the Fluxx AG subsidiary Jaxx online sportsbetting in the UK, Mark Irvine is on the move again, reportedly as director of remote betting with the independent UK bookie group Pagebet. Irvine was previously with Bet365 before being appointed m.d. of Jaxx last year.
The Journal quotes Irvine as predicting that Internet betting will command the lion's share of the firm's business within the next 7 years. His appointment is apparently part of a major expansion strategy by the Durham-based group, which currently has a GBP 10 million annual turnover.
Irvine told The Journal: “I cut my teeth on internet gaming. I have been there almost from the very beginning. I would say over the next five to seven years this will be the biggest part of the business.
“There is a new age of customers who are internet literate. They were born with the internet. There is this whole new generation.”
His plans include developing and improving the company's recently launched websites, securing better search engine positioning and linking to other relevant websites, at the same time expanding the current product line with additions such as online casino, poker and bingo, and building up the affiliate network.
Irvine is bullish on the future, telling The Journal: "The gambler’s desire to win big from a small stake, especially during tough economic times, will help the betting business to weather the credit crunch. Nothing is recession proof and nothing is inflation proof but betting and gaming as an industry has never suffered a particular slowdown.