UNIBET LAUNCHES OWN INTERNET POKER PLATFORM IN ITALY

Posted 12/18/10 : Partnering with Ongame's P5 Poker Engine
 
Online gambling operator Unibet has launched its own platform in Italy on Unibet.it and is offering Italian poker players Sit & Go, scheduled and multi-table poker tournaments on the Ongame P5 Poker Engine.
 
Poker cash games, casino offerings and sports betting will be added to the platform in 2011.
 
“Re-launching our operations, using our own technology and joining Ongame network is the first step of our market re-entry in Italy. With the imminent introduction of cash games, we see great value in the Italian market”, says Unibet CEO Henrik Tjärnström.
 
“Unibet is a well renowned brand, and we are very happy to work with them in Italy,” says Martin Lerby, Head of Ongame. “With the addition of Unibet, and later the introduction of cash games, we will see new energy coming into the Italian market both for players and operators, since we will see more products and better liquidity which will lead to increased revenues.”
 
The Unibet / Ongame Italian co-operation extends the companies partnership as Unibet have already announced its intentions to join Ongame Network France.