Footballshirtculture.com reports that the English football club West Ham United is soon to announce a new football shirt sponsorship deal with the Asian online sportsbetting brand SBOBet.
 
Negotiations have apparently almost been concluded on the deal, and a signing ceremony is imminent as West Ham seeks a replacement sponsor following the failure of airline former partner XL.
 
The 18-month deal is said to be worth close to GBP 1.9 million, considerably less than the GBP 2.5 million-a-season deal with XL, and reflects the current depressed state of the sponsorship market.