Thursday July 14, 2011 : One of the first platforms to be awarded AAMS online gaming licence
Sports betting and gaming provider William Hill will be launching a new site williamhill.it for the Italian online market later this month.
The bookmaker and gaming firm will kick-off with a casino offering, shortly followed by bingo, poker and sportsbook and will be supported by an imaginative marketing campaign to maximise awareness of the brand in Italy, said a company spokesperson.
The Italian site has been a year in the making with Hills aiming at competing with domestic and international rivals for a substantial share in the estimated Euro 6 billion online betting and gaming market.
Henry Birch, CEO, William Hill Online, said: "We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans.
"We've spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We're delighted with the outcome of the site and we believe it will be a big hit with Italian players."