Thursday March 13,2014 : ONE THIRD SOCIAL CASINO POKER PLAYERS ARE WOMEN
Female players on the rise, says IGT's DoubleDown Casino
International Gaming Technology's social casino DoubleDown Casino released new data from its ongoing U.S. Social Casino Index project which seeks to provide a detailed look at over six million social casino player preferences.
Poker has proven to be one of DoubleDown's most popular, from 40 plus free-to-play, social games. While poker is traditionally a male-dominated game the project has revealed interesting results that show female participation is on the rise with a 22 percent increase in 2013 over the previous year.
Other interesting snippets include:
– Women spend a similar amount of time playing free-to-play online poker as men do each week.
– Women in Hawaii spend almost 6.5 hours per month playing poker in online social casinos.
– Players in Hawaii tend to use their mobile phones for game play more than players in any other state.
– Women in Utah take bigger chances playing almost 8 million virtual chips per session.
– Women in Wyoming play virtual chips more conservatively. On average, they play fewer than one million virtual chips per session.
– The five States with the highest distribution of players were North Dakota, Washington, Oregon, Nevada and Wyoming but players California, Florida, New York, Texas, Pennsylvania, New Jersey, Maine, Kentucky, Illinois and Ohio played the most amounts of virtual chips.
– The majority of players were ages 50 to 59 years old, followed by 60 to 69 and 40 to 49.
The complete findings can be accessed at http://doubledowninteractive.com/press.
In related news, a focus group survey released by gaming convergence analyst Traffic Generation found that 44 percent of players would pay to play their favourite Facebook games online or at a physical casino”.
Traffic Generation chief executive officer Andy Caras-Altas commented: “Land-based operators should be encouraged by the player’s desire to play social games in a land-based casino.
“For suppliers with land-based content (IGT, High5, Aristocrat etc) this provides a compelling case for pushing their digital content into the online space.
“There is clearly a demand and opportunity to build land-based players out of their social play. Operators with the capability to bring their games to land-based casinos would have to make decisions about partnering with land-based providers.
"This response also validates the now widely accepted position that land-based social casino content performs, in the US market at least, better than pure online content."