5/18/10 – Online gambling group Sportingbet has entered the marketing frenzy around the football World Cup with an international million pound sterling promotion.
Designed by Leeds, UK-based marketing specialists An Ad Agency Called England, the online promo offers football fans around the world the chance to win GBP1 million for a stake of GBP10, which gives each entry an opportunity to predict the winners in the championship.
The marketing publication Drum reports that the Sportingbet GBP1 million World Cup predictor has been developed in 23 languages in order to ensure that the competition has global appeal, with entrants being asked to correctly predict the outcome of at least 45 of the 48 Group Stages matches plus the outright winner of the competition, which kicks off in South Africa next (June) month.
The competition is being rolled out across 25 countries with the World Cup Predictor feeding in the latest match betting odds to guide players on making their predictions, and for those players keen to back their match predictions; links to the Sportingbet World Cup markets are available.
To qualify to play, the punter has to begin with a GBP10 bet through the site before 11 June on any sports market with odds of 1.2 or greater. He or she will then be allocated a play code to enter predictions.
The promo is Sportingbet’s flagship marketing initiative this summer and has been designed with the highest level of security, full integration with the client’s existing infrastructure and against an immovable deadline such as the FIFA World Cup.