GAMES DEVELOPER YGGDRASIL PLANS ITALIAN MARKET ENTRY
First batch of games to be certified for Italian market during Q2 2017
In a press statement Thursday online gambling games developer Yggdrasil Gaming announced that it has begun the process of certifying its games and platform in compliance with Italian technical requirements, with 11 of the supplier’s popular titles initially set to go live in the market in Q2 2017.
Among the games being prepared for operators in Italy are Dark Joker Rizes, Vikings Go Wild and Holmes and the Stolen Stones.
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
Entering the Italian market will see Yggdrasil further expand its geographical reach, this time in one of Europe’s most impressively performing jurisdictions. The move also underlines Yggdrasil’s commitment to regulated markets, having already received licenses in Gibraltar, the United Kingdom, Romania and Malta.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said:
“It is about time Yggdrasil crossed the Rubicon as Italy is one of the most exciting and fastest-growing markets in online gambling. We already had a number of Tier 1 operators on our books who were active in Italy, so it really was a no-brainer to enter ourselves. We are already in negotiations with some major operators and hope to meet more at ENADA Primavera in Rimini in March.”