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Openbet supplying software to betting shops
Thursday, January 31, 2013 : OPENBET TO SUPPLY SOFTWARE TO BETTING SHOPS
Multi-year deal signed with William Hill plc
Openbet Technologies, the UK-based online gambling and sportsbook content provider, has inked a significant multi-year deal with William Hill plc that will see it supplying high street betting shops with its Promote retail betting content display software.
David Loveday, chief executive of Openbet, says the license includes the provision of a dedicated support programme and will enable William Hill to offer betting promotions tailored specifically to each retail shop in order to appeal to customer type and preferred events throughout the sporting calendar.
“We have been cognisant for some time that the retail punter’s demands and habits have been changing,” said Loveday. “We have designed Promote to give our customers a platform from which they can greatly improve the range of products and the level of service they provide.
"The high street bookmaker is no longer seen as just a betting shop but a destination that offers a wider range of entertainment. Operators need the tools available to them to deliver that experience and that is what Promote does.”
OpenBet claims that Promote is entirely compatible with most hardware presently in UK betting shops, supports up to 255 separate displays and can be flexibly mapped across 40 physical high definition screens without restrictions on screen location, layout or style.
The system supports all of William Hill’s current Albos and Epos systems across its entire estate.
James Henderson, UK and International retail director for William Hill, said: “We have to keep adapting and innovating to meet changing customer demands. Promote gives us the opportunity to keep making the offer more interesting for customers by targeting promotions and content more effectively and tailoring offers at a local level.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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