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Is Poker Declining

Companies need to put together a more comprehensive product, says SuperData.
The independent market research company SuperData has released statistics showing that social mobile and online poker as a standalone is in decline, and operators need to combine it with casino and other games to ensure audience retention and growth.
The company's Social Metrics Report estimates that online social poker revenues will have declined to $179 million by the end of this (2015) year, a significant decrease from the $204 million posted in 2014. It gets worse - by 2017 revenues will be down to $156 million.
The solution for standalone social poker operators is to generate more variety and interest for online and mobile punters by creating a more comprehensive product that includes casino and other games, such as that successfully operated by IGT's DoubleDown operation.
SuperData's prediction that most social poker revenue will be generated through mobile apps by 2018 will come as no surprise to the industry, but interestingly the research company has flagged the new WSOP app from Caesars as the rising star - it doubled its take-up last year and is set to build further in 2015.

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Gambling News :

WSOPE In Czech Republic - World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.

Medialivecasino in Deal With Microgame - #Medialivecasino live dealer games have already gone live with Microgame joining content from other well-known providers NetEnt and Evolution Gaming.

BtoBet Partners with AfroBet - Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.

Pissed off Tabcorp shareholders - A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.

NYX Gaming Group Expanding in Italy - NYX Gaming Group says its continues to bridge the gap between online and land-based operators as it announced a new licensing deal in the Italian market.

Interwetten Q3 2016 Report - In a brief third quarter 2016 report, Malta-headquartered online gaming company Interwetten reported strong growth across all verticals, with an emphasis on online casino revenues.

Evolution Gaming Q3 2016 Report - Evolution Gaming Group AB delivered in its third quarter 2016 results reporting strong growth in revenue and a significant increase in mobile penetration. The company attributes is success to strong general growth and continued high demand for dedicated environments.

Ladbrokes Donates to Gamcare’s new Youth Program - UK gaming firm Ladbrokes has pledged GBP 180,000 to Gamcare’s new Youth Program over 2016 and 2017, following a visit by chief executive officer, Jim Mullen.

Dragonz Slot Launches - #Dragonz The creatures in this 243 ways to win game engage with play during the free spins round, triggered by three or more scatters on the reels, and each character leads four different free spins rounds.

Mecca Launch Instant Win Games - IWG has provided instant win content to lotteries for the past 15 years, amassing a portfolio of over 250 games. Its deal with Mecca signifies a move into the wider online gaming industry, servicing commercial brands and platforms.

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