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SKY BET LAUNCHES NEW AD CAMPAIGN
Saturday October 8, 2011 : Campaign highlights the 'excitement of uncertainty' intrinsic to betting
British Sky Broadcasting Group plc's (BSkyB) betting arm, Sky Bet, has launched an extensive fully integrated advertising campaign intended to raise awareness of Sky Bet and its association with Sky Sports.
Introducing the strapline "Nothing's certain. That's why it's exciting", the campaign was developed by London-based creative agency WCRS.
The ads explore the thoughts of a football bettor contemplating different scenario's that could impact the outcome of his wager and include a mix of brand and direct response ads that will run across sporting programmes and channels including Sky Sports and ESPN.
The campaign includes television, online, press, talkSport sponsorship, pub advertising and social media.
Ted Moss, marketing director, Sky Betting and Gaming, said: "It's the uncertainty of sport that makes betting so exciting and WCRS have captured this brilliantly in the new campaign to set us apart from our competitors."
Leon Jaume, executive creative director, WCRS said: "If I were a betting man - which I am - I'd fancy the new Sky Bet ad to make the competition look a bit one-paced."
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NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
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