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SKY BET LAUNCHES NEW AD CAMPAIGN
Saturday October 8, 2011 : Campaign highlights the 'excitement of uncertainty' intrinsic to betting
British Sky Broadcasting Group plc's (BSkyB) betting arm, Sky Bet, has launched an extensive fully integrated advertising campaign intended to raise awareness of Sky Bet and its association with Sky Sports.
Introducing the strapline "Nothing's certain. That's why it's exciting", the campaign was developed by London-based creative agency WCRS.
The ads explore the thoughts of a football bettor contemplating different scenario's that could impact the outcome of his wager and include a mix of brand and direct response ads that will run across sporting programmes and channels including Sky Sports and ESPN.
The campaign includes television, online, press, talkSport sponsorship, pub advertising and social media.
Ted Moss, marketing director, Sky Betting and Gaming, said: "It's the uncertainty of sport that makes betting so exciting and WCRS have captured this brilliantly in the new campaign to set us apart from our competitors."
Leon Jaume, executive creative director, WCRS said: "If I were a betting man - which I am - I'd fancy the new Sky Bet ad to make the competition look a bit one-paced."
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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