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UK gambling advertising requirements
Tuesday March 11,2014 : INTERNET GAMBLING: GET UP TO SPEED ON ADVERTISING
ASA offering marketers a chance to improve their knowledge of UK advertising requirements.
Judging by the frequent Advertising Standards Authority decisions on unacceptable advertising that go against online gambling firms, more needs to be done to educate marketers on what is appropriate… and more importantly what is not.
In an attempt to address this issue, the ASA is to host a seminar alongside the help notes on gambling advertising prepared by its Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP).
This educational event is to take place on March 26 at the ASA offices at Mid City Place, 71 High Holborn, London WC1V 6QT and will cost delegates who book online GBP 150.
The intention is to help the industry comply with the various gambling-related provisions of the UK Advertising Codes. The overriding expectation of the ASA is that gambling advertising must be responsible, prevent harm and does not exploit vulnerable groups like children or mislead.
CAP and BCAP specialists will be on hand to give advice and information, and explain how the ASA works. They will provide an outline of the regulatory framework governing gambling advertising and advice on the various key areas covered by the Codes, addressing subjects like:
• Understanding ad regulation - how the ASA and CAP work
• Ensuring a socially responsible approach to marketing
• Protecting children and young persons
• Preventing irresponsible appeals (e.g. to sexual success or gambling as a rite of passage)
• How to avoid encouraging problem gambling behaviours (e.g. solitary gambling or gambling to solve personal problems)
• Misleading advertising issues related to “free bet” offers
• Case studies and examples of ASA adjudications
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Asia Gaming To Showcase Live Dealer Action -
Asia Gaming will be practically demonstrating its live dealer baccarat at the ICE show next month. The Asia-facing online gambling provider is on the expansion trail and intends to make a big impact at the expo and conference in London.
2017 Aussie Millions Event 6 -
Heads up, Boivin faced local pro Joel Feldman, but the Aussie proved to be no match for an on-fire Boivin who dispatched him with the runner up prize of A$78,440.
2017 Ice Totally Gaming -
Next month's ICE Totally Gaming conference and expo will again be a truly international affair, following confirmation by organizers Clarion Gaming that a total of 67 jurisdictions and sovereign states will be represented on the show floor at ExCeL Centre, London.
IGT in 7 Year Deal With Svenska Spel -
#IGT , as legacy #GTECH , has been providing video lottery products and support services to the state-owned monopoly Svenska Spel since 1996, the statement reminds readers.
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