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UK gambling advertising requirements
Tuesday March 11,2014 : INTERNET GAMBLING: GET UP TO SPEED ON ADVERTISING
ASA offering marketers a chance to improve their knowledge of UK advertising requirements.
Judging by the frequent Advertising Standards Authority decisions on unacceptable advertising that go against online gambling firms, more needs to be done to educate marketers on what is appropriate… and more importantly what is not.
In an attempt to address this issue, the ASA is to host a seminar alongside the help notes on gambling advertising prepared by its Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP).
This educational event is to take place on March 26 at the ASA offices at Mid City Place, 71 High Holborn, London WC1V 6QT and will cost delegates who book online GBP 150.
The intention is to help the industry comply with the various gambling-related provisions of the UK Advertising Codes. The overriding expectation of the ASA is that gambling advertising must be responsible, prevent harm and does not exploit vulnerable groups like children or mislead.
CAP and BCAP specialists will be on hand to give advice and information, and explain how the ASA works. They will provide an outline of the regulatory framework governing gambling advertising and advice on the various key areas covered by the Codes, addressing subjects like:
• Understanding ad regulation - how the ASA and CAP work
• Ensuring a socially responsible approach to marketing
• Protecting children and young persons
• Preventing irresponsible appeals (e.g. to sexual success or gambling as a rite of passage)
• How to avoid encouraging problem gambling behaviours (e.g. solitary gambling or gambling to solve personal problems)
• Misleading advertising issues related to “free bet” offers
• Case studies and examples of ASA adjudications
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
MLB Odds: Yankees Favored in AL Wild Card Game -
After a strong regular season, the New York Yankees (91-71, –1.00 betting units) opened as –235 home favourites for Tuesday’s AL Wild Card Game against the Minnesota Twins (85-77, +11.48 units). First pitch is at 8 PM ET on ESPN.
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