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UK gambling advertising requirements
Tuesday March 11,2014 : INTERNET GAMBLING: GET UP TO SPEED ON ADVERTISING
ASA offering marketers a chance to improve their knowledge of UK advertising requirements.
Judging by the frequent Advertising Standards Authority decisions on unacceptable advertising that go against online gambling firms, more needs to be done to educate marketers on what is appropriate… and more importantly what is not.
In an attempt to address this issue, the ASA is to host a seminar alongside the help notes on gambling advertising prepared by its Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP).
This educational event is to take place on March 26 at the ASA offices at Mid City Place, 71 High Holborn, London WC1V 6QT and will cost delegates who book online GBP 150.
The intention is to help the industry comply with the various gambling-related provisions of the UK Advertising Codes. The overriding expectation of the ASA is that gambling advertising must be responsible, prevent harm and does not exploit vulnerable groups like children or mislead.
CAP and BCAP specialists will be on hand to give advice and information, and explain how the ASA works. They will provide an outline of the regulatory framework governing gambling advertising and advice on the various key areas covered by the Codes, addressing subjects like:
• Understanding ad regulation - how the ASA and CAP work
• Ensuring a socially responsible approach to marketing
• Protecting children and young persons
• Preventing irresponsible appeals (e.g. to sexual success or gambling as a rite of passage)
• How to avoid encouraging problem gambling behaviours (e.g. solitary gambling or gambling to solve personal problems)
• Misleading advertising issues related to “free bet” offers
• Case studies and examples of ASA adjudications
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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