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ZYNGA ACQUIRES MOBILE DEVELOPER OMGPOP

03/31/2012 : Blockbuster mobile social game and portfolio of others snapped up
 
Social gaming giant Zynga acquired New York-based social game developer OMGPOP, the creators of the cult hit mobile game "Draw Something" and an additional 35 social games, for $210 Million, this month (March).
 
OMGPOP was founded in 2006 as the "i'minlikewithyou" or iilwy social network which it followed with the launch of gaming website OMGPOP.com in 2009.
 
The blockbuster hit game "Draw Something" is a Pictionary-like game that generated a staggering 35 Million downloads in just six weeks, soaring to the top of numerous charts, reaching the number one Word Game in more than 80 countries worldwide, and in its first six weeks did a sterling job at attempting to unseat mega-hit Angry Birds.
 
“The OMGPOP team has created a game that’s fun, expressive and engenders real social interaction,” said Mark Pincus, founder and CEO of Zynga. “Draw Something has captured the imagination of millions of people around the world. We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors.”
 
Dan Porter, chief executive officer of OMGPOP added: “Our new partners at Zynga know how to innovate at scale, and they’re pushing the limits of social with their mobile games. With the added resources we now have, and the deep gaming experience we can draw from, we can’t wait to continue to surprise our users. If you’re a fan, a player of ours, I can’t wait to show you what’s in store – it’s going to be drawsome.”
 
If a recent mobile gaming research report from SuperData is anything to go by, Zynga are well placed for the opportunities ahead in the fast growing mobile gaming sector, that SuperData says will triple by 2015 to represent a $7.5 billion market worldwide.
 
Other interesting findings highlighted in the report include:
 
-  Currently the largest market for mobile gaming, Asia, is forecast to produce revenues of $3.2 billion by 2015.
 
-  Freemium accounts for 55 percent of all mobile game revenues, compared to 6 percent advertising revenue.
 
-  Between 3.5 percent and 10 percent of a mobile Free-to-Play game audience will convert to paying users.
 
-  Most gaming users spend between $8 and $15 per month.
 
“The mobile gaming market is key to building a successful strategy,” says Janelle Benjamin, SuperData’s vice-president of Research.  “Only by capitalizing on the early momentum can game companies establish a sustainable footprint for the long term.”
 
Under the Zynga umbrella, OMGPOP will focus on strengthening its existing portfolio of fun and creative social games.



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NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

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