01/04/2012 : ASA CENSURES PADDY POWER AD
 
ASA upholds socially irresponsible complaint
 
A press advertisement by Irish online gambling firm Paddy Power featuring football player Luiz Suarez with the strapline ""Money-back if Suarez scores.  Liverpool v Man UTD. If Suarez scores we'll refund losing bets" was censured by the UK Advertising Standards Authority.
 
The authority upheld the complaint that the advertisement featuring Luiz Suarez, who was 24-years-old at the time, was socially irresponsible and encouraged young people to gamble.
 
Paddy Power was ordered to refrain from using characters under 25-years-old and may not show the ad again in its current form.