BETED LAUNCHES IN-PLAY BETTING

Written On 3/31/11  By Frank Polliern :

European trend expanded to the US player
 
The North American-facing online sports betting firm BetEd.com has launched its new in-play betting service to its players, expanding a popular European trend that delivers more immediate in-game excitement and satisfaction to punters. The new service includes desktop, tablet and smart phone support for North American gamblers.
 
The betED InPlay Live Betting platform offers the following services to customers:
 
* Lines and game status updated continuously with odds, goals and fouls getting pushed to the visitor in real time.
* Fewer rejected bets because the system is fast and visitors can bet in one click.
* Visual notification when a line moves.
* Compatible with iPad, iPhone, Android and other modern devices.
* Players receive immediate notification upon winning.
* Player accounts get credited in real time.
 
A company statement claims that the live betting offerings of competing North American sportsbooks are limited because they use systems designed for pre-match betting or have to offer odds on generic stats to hide the fact that they can’t offer key game lines in real-time.
 
"betED's platform was built from scratch and was designed specifically for live betting while also taking into account the need for compatibility with not only the user's PC and laptop but with web enabled mobile devices such as the iPad, iPhone, Android and others as well," the statement advises.
 
"Betting odds and game stats are updated continuously. Bettors see live, constantly updated odds and play-by-play game action – whether it be goals, fouls or penalties – all in real-time. Real-time updates mean fewer rejected bets due line movements – a common complaint with existing North American live betting systems. Bet placement occurs with one click allowing bettors to place wagers more quickly and allowing them to be notified and credited for winning bets while the game is running."