Posted 12:15:10 :Six-figure campaign with a view towards growing mobile betting
 
Online bookmaker Betfred.com has launched an extensive six-figure TV advertising campaign with a view towards growing its mobile betting into a core revenue stream, reports NMA.co.uk.
 
Created by Manchester-based production company Editz, the campaign aims to raise awareness and promote Betfred's ‘bet in play' offering.
 
The campaign features Betfred founder Fred Done who has run the business for the past 40 years and built Betfred up from one shop in Salford in 1967 to 850 shops nationwide.
 
Mark Pearson, Head of Media, Betfred said: "As this is our first major foray into TV it was important we got it right. What better way of delivering our message than the man himself, Fred. After all he's still in everyday driving the Betfred business.  We’ve recently launched our first Android app. It’s definitely a growth area for us, showing people how you can bet on the move."
 
The campaign will flight on Sky Sports and ESPN through December 2010 and January 2011 and will run alongside Sky Bet and William Hill.