Research shows customers play to break monotony during short breaks throughout their day.

Betsson has adopted the strapline “Anytime’s Playtime” in its newest campaign based on customer focus groups.

The campaign comprises two new TV commercials featuring Betsson brand ambassadors doing everyday activities while interacting with the Betsson offer.

According to Betsson’s research, customer’s indulge in a quick flutter during short breaks throughout their average day when waiting in queues for the Doctor or the bank. 

43 percent of respondents said they played while spending time in the bathroom, Mikael Mellqvist, PR manager for Betsson revealed, 38 percent during their lunch break, 22 percent while doing housework and 34 percent while waiting for a plane, train or taxi.

“We see that more of our customers are playing for small sums or use a campaign with free spins to make those boring moments a little more exciting,” Mellqvist concludes. 

The creative is supported by Betsson’s which encourages customers to upload videos or pictures that may be selected for use in the company’s national campaign or alternatively to win prizes.