Tuesday November 5,2013 : LATEST U.K. GAMBLING PARTICIPATION NUMBERS ARE OUT
ICM Research's regular study of Brit gambling habits covered.
The UK Gambling Commission has published the results of its latest routine survey of British gambling participation, again conducted by ICM Research and covering the quarter to end September 2013.
* An average of 55 percent of respondents had participated in at least one form of gambling in the previous four weeks, down 2 percent from the same period in 2012.
* More male than female respondents had participated in gambling in the previous four weeks (60 percent of males and 50 percent of females).
* An average of 15 percent of respondents had participated in at least one form of online gambling in the previous four weeks, up 1 percent on the same period last year.
* More male than female respondents had participated in online gambling in the previous four weeks (18 percent of males and 11 percent of females).
* If those respondents only playing the National Lottery online are excluded, the proportion of respondents who had participated in online gambling falls to just 8 percent – no change from last year..
* The most popular gambling activity remains National Lottery tickets (44 percent of respondents). This was followed by other lotteries (12 percent) and scratchcards (9 percent). No other individual activity was participated in by more than 4 percent of respondents.
* Overall, 73 percent of past four week gamblers had gambled ‘in person only’. A further 15 percent had done so both ‘online’ and ‘in person’, and 12 percent had gambled ‘online only’.
* Respondents were more likely to report that they gambled ‘online only’ than they were to report they did the activity both online and in person, with the exception of virtual dog and horse races.
* Participating ‘online only’ was the most popular method of gambling for sports betting and spread betting.
* Among past four week bettors, betting in person at a bookmakers was the most common option for all types of betting activity.
* The most common frequency of participation for past four week gamblers was ‘once a month, less than once a week’ with this being the most common frequency for ten activities, although for a significant number of activities respondents indicated that their participation was ‘once a week’.
Access the full study here: