RUBY SEVEN STUDIOS AND CATABOOM IN COLLABORATIVE AGREEMENT
Social casino gaming to benefit from partnership.
Behavioural marketing platform provider Cataboom has signed a collaborative deal with the US social casino gaming company Ruby Seven Studios which will enhance the latters service to two of its major gaming clients, Tropicana Entertainment and Delaware North.
In a statement Thursday the companies claim that the $1.5 billion social casino gaming industry engages more than 75 percent of its audience on smartphones, and 49 percent on both mobile and desktop, and the partnership will help Ruby Seven clients to optimise performance in the sector.
"The most recent integration resulting from this partnership includes Lucky North Casino, a new free casino game available for download in the Google Play Store," the statement advises.
The agreement is that CataBoom will incorporate gaming technologies that enable instant rewards to enhance Ruby Seven Studios’ current social casino games, helping the supplier to further engage players across platforms.
The partnership also extends offline to land-based casinos that Ruby Seven works with.
Players will be instantly rewarded no matter whether they win or lose, enticing new and existing players to keep coming back for more, the statement claims. Currently, players can win prizes that include gift cards, in-game currency and the chance to win $100,000.
The result is a more positive user experience and growth in retention.
Michael Carpenter, CEO of Ruby Seven Studios said in the statement:
“Incorporating real prizes into our games helps differentiate our offerings from others in the crowded social casino space, and helps keep us on our players’ minds. CataBoom’s technology solutions allow us to reward players with items that are of value to them and, as a result, we’re seeing higher levels of engagement and return.”
With 7 out of 10 players choosing social casino games due to graphics or theme, CataBoom is additionally helping Ruby Seven Studios stand out with its customisation options.
Each campaign is personalised based on the game and property. CataBoom is also scalable, so that players can enjoy a gaming experience on both mobile and desktop, enabling Ruby Seven to capture the high percentage of players that migrate between platforms.
“At CataBoom, we understand that providing a high-stakes prize, coupled with a game, can boost player acquisition and grow retention by as much as 90 percent day over day,” said Todd McGee, CEO of CataBoom. “Our technology solutions make it easy for social casinos to incorporate these crucial elements into their games."