The GigaMedia online subsidiary Everest Poker.com and the German land subsidiary of World Poker Store in the United States have signed a marketing agreement that will see both entities benefitting from the convergence of Internet and land poker activities.
WPS's German Bar Poker League (GBPL) will launch its live poker operations in German bars later this year, supported by online promotions and coverage of GBPL live poker events on Everest Poker websites. In return, the Internet company will have exclusive brand visibility on the League's poker tables, chips, playing cards, advertising and website along with additional collaborative efforts and exposure through special events.
Chuck Chastain, CEO for WPS commented: "We are excited to welcome Everest Poker.com to the World Poker Store and Bar Poker League family.
"This partnership will offer our players in Germany more opportunity to compete worldwide for premiere tournament invites through the League and through EverestPoker.com's online contests as.
“The timing of EverestPoker.com's alliance with Harrah's Entertainment and brand exposure on table felts and television coverage at the World Series of Poker couldn't be better as it further validates the strength of our German partnership during our launch this Fall.'
Chastain added that Germany was setting a precedent for future launches in other countries as the first official European country to join the global Bar Poker League.